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My Journey as a Trading Performance Coach | Neto Moreno

Origin Story: How Trading Performance Coach Was Born

Hey, I'm Neto Moreno — full-time options trader, proud dad of three, husband, and the guy who went from getting wrecked by my own emotions in the markets... to building a community and coaching business that helps traders finally trade with consistency and peace of mind.


Back in November 2022, I jumped into options trading. Everything started like a dream: I joined an amazing community, learned a solid technical strategy fast (because I went all-in with dedication and focus), and the early wins felt incredible. I thought, "This is it — I've cracked the code."


But then reality hit hard.

No matter how good my setups were, my emotions kept sabotaging me:

  • I'd revenge trade after a loss and blow up weeks of progress.
  • I'd cut winners too early out of fear and let losers run forever.
  • I barely journaled my trades, so I kept repeating the same mistakes.
  • I had no clear risk rules — I didn't even know how much I could truly afford to lose emotionally or financially.


It wasn't the strategy failing... it was me failing to execute like a pro.

That's when the lightbulb went off. These exact problems — lack of discipline, emotional control, structure, and accountability — were the same ones I'd spent years solving for business owners as a Business Consultant, Leadership Coach, and Project Manager. I'd built structured systems, helped leaders stay accountable, and turned chaotic businesses into high-performance machines.


So I did what any structured guy would do: I took those same performance and leadership principles... and applied them ruthlessly to my own trading.

I created daily routines, emotional check-ins, journaling frameworks, risk rituals, and discipline systems. I tested them on myself first — tweaking, failing, iterating — until I started executing with calm consistency instead of chaos.

The results? My trading improved dramatically. But the real magic happened when I shared what I was doing with fellow traders in my community.


At first, it was casual: quick advice here, a custom exercise there, a routine adapted to someone's personality. Then people started asking for more. They wanted me to help them implement these tools the way I'd done for myself.

Before I knew it, traders were paying me for personalized 1-on-1 coaching to build their own "performance edge." Word spread. A premium trading community hired me as their official Performance Coach for group sessions. My small side project exploded into a real business.

I started posting practical, no-BS tips on YouTube — simple routines, mindset shifts, and emotional tools that actually work for real traders (not theory from someone who's never blown an account). Subscribers began calling me the "missing link": the coach who bridges the gap between technical experts (who sometimes feel distant) and everyday traders struggling with the human side of the game.


Today, Trading Performance Coach exists because of that journey:

  • From emotional chaos to structured mastery.
  • From helping myself... to helping hundreds of traders stop self-sabotage and build consistency.
  • From a frustrated trader in late 2022... to a coach living in Texas, trading full-time, raising my family, and showing others how to achieve the same time freedom, location freedom, and financial freedom — without trading harder, but smarter.

Don't just trade harder. Trade smarter.


If you're tired of emotions ruining your edge, if you know the strategy but can't execute consistently... you're in the right place. I've been exactly where you are — and I've built the systems to get out.

Ready to unlock your Peak Performance?

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